For many decades, Scandinavia has been associated with streamlined mid-century modern masters like Arne Jacobsen and Alvar Aalto. However, when people refer to Scandinavian design, their ideas are based on outdated ideas that were strong over a decade ago. In the meantime, a new trend has been emerging in Sweden and Denmark that is changing perceptions of Scandinavian design. Contemporary designers from the region are embracing adventurous colours and materials, as well as playful shapes, as they move away from the minimalist and neutral tradition.









